GoodCitizen
Good organizations need great leaders
Digital Support
When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go!
Rapid design phase
We have a proven design, build, and launch process but we also do our best to stay flexible. When a project like GoodCitizen comes along, we find a way to bend our timelines—without breaking ourselves—to fit the release strategy. In this case, the GC crew was eager to announce their new branding, so we omitted wireframes and jumped right into full fidelity designs. Fortunately, our initial concepts were well received, and we were off to the races.
There’s wiggle-room when it comes to design, but building out advanced site functionality is not something to rush. As an Executive Search company, GoodCitizen needed a place for potential candidates to submit info. Furthermore, that info would then need to be sent to a third-party platform where they could manage candidate profiles. Long story short, we were working on the solution right up to launch, but were able to develop it in parallel with the rest of the site.
It takes time to measure the performance of a new site, but the immediate impact is clear. GoodCitizen has a digital presence that showcases not only the great work they do, but the world-changing impact of their clients. When two entities come together with this much alignment in mission, an epic cycle of virtuosity ensues.rn