Austin Web Design: Extraordinary Website Design by Glide
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What does your User Experience say about your Website?

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5 Reasons WordPress Rocks as a CMS

I’m tempted to start with a disclaimer. Something like, WordPress is great, but every content management system has its own pros and cons and special use cases, yada, yada, yada. But forget that. WordPress is great. Period. It’s my favorite platform for posting content, updating the look of a site, and adding functionality. It’s the …

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Travis McAshan

Make Your Content More Engaging Using Emotions

This isn’t exactly manipulation, but it is taking a principle that is fairly consistent among consumers and using it to your advantage. There are 3 common ways people process information given to them. This is known as the Trifect Neuro-Affective Principle, and it’s a fancy way to say that people often make judgments based on …

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3 Steps to Amp Your Website Content

If you have 60-120 seconds to catch a visitor’s attention and leave them wanting to know more, here are three tips. Writing content for a website requires very calculated methods of grabbing others’ attention. People who visit your site are on the fast track to finding out exactly what they need to know in the …

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Travis McAshan

The Four P’s of Great Copy

Writing great content starts with knowing the basics. This article discusses the most important elements to writing great content. It also includes some great links to other related articles.

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Travis McAshan

Easy to Read + Your Site = More Sales

Writing great content starts with the customer but mixes some good old usability in for good measure. Remember, people are lazy and selfish. However, before they can read your message to see what’s in it for them they need to well… read it. Make sure you’re making your text EASY to read and they will!

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Travis McAshan

5 Tips to Writing Customer Centered Content

The art of writing content for your customers is not something that comes naturally. Make sure you know the key principles to making better web content that’s centered around your customers in this short helpful article.

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7 Tips for Interviewing a Client and Writing Web Content

One of my more recent challenges was to interview a new client and get all the information I would need to write the content for his new website. What made this difficult was his profession- I knew absolutely nothing about his field of work. After encountering this a few times, I have devised 7 tips …

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