ABOUT GLIDE

WHO WE ARE
We are a values-based digital creative agency
founded in Austin, TX in 2002.

WHAT WE DO
We offer digital strategy, UI/UX, web development
and optimization services.

WHO WE DO IT FOR
We primarily serve startups, non-profits
and beloved brands.

OUR WHY

PURPOSE (why we exist)
To work with great people for great people to do meaningful work that makes a difference.

BHAG (big hairy audacious goal)
Help good people and great ideas through 1 billion delightful digital interactions by 2030.

CORE VALUES

Better Every Day
Get 1% better every day, never stop learning.

Love What You Do
Love, believe and have passion for what you do.

Build Meaningful Relationships
People always come first

Deliver Faithfully
Set clear expectations, do what you say and communicate well. 

Less But Better
Remove the clutter and magnify what remains.

ETHOS

Beauty
Beauty is more than the aesthetics, it’s the simplicity, usability, clarity, brevity, humanity and all the things that equate to a delightful digital experience.

Results
Results is the ability and technical acumen to deliver on business objectives, starting with project goals, KPIs and ongoing measured outcomes to deliver lasting value.

RESULTS

+63% Mobile Organic | +49% Session Duration
(Last 30 days / YoY)

+145% Mobile Visitors | 200 Hours Saved 
(Last 30 days / YoY)

ELEMENTS OF USER EXPERIENCE

We build websites based on evidence collected from client and customer interviews, as well as statistical insights gleaned from existing analytics. Additionally, we use behavioral analysis from click maps and heat maps to make design decisions that guide visitors down key conversion paths.

The Right Approach

GOALS
What are your organizational goals and objectives in the next 6-12 months.

KPIs
What performance metrics will help us measure and manage the key marketing objectives?

DISCOVERY
Who are your customer segments, what makes them buy and what are they doing now?

DATA
How will we obtain credible and trustworthy data easily, regularly and in real time.

INSIGHT
What patterns, trends, or feedback are we seeing in the analysis of data and user behavior.

STRATEGY
What repeating patterns can become strategies or opportunities for significant lift?

TESTING
What tests can we run that give us significant chance for a 2X in conversion?

Questions To Ask

1. Never Scheduled Demo
What are you seeking from Liquibase?
What would make you more likely to schedule a demo?
What are your biggest objections to paying for the product?

2. Scheduled Demo and Did Buy
What initially made you want to use Liquibase?
What objections did you have and how did you overcome them?
What’s been the most valuable to you?

3. Scheduled Demo But Didn’t Buy
What made you schedule the demo?
What objections did you have and how did you overcome them?
Why didn’t you ultimately decide to purchase?
What would have made you decide to purchase?

Why We Ask?

To gain a deep understanding of WHAT makes people buy?

To determine what makes some qualified visitors NOT buy?

CRO Best Practice Tips

Remove the Clutter + Magnify What Remains

Stop Moving The Chairs Around

Make Pages Load Blazing Fast

Poor Design Negatively Impacts Everything

Empathy Yields Action

Don’t Force Unnecessary Steps

Be Specific & Use Proof and Evidence

Better Clarity + Better Presentation = WIN

Don’t Aim For Market Parity