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What does your User Experience say about your Website?

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5 (Relatively) Easy Ways to Improve Your Web Traffic Now

Web traffic is the lifeblood of any business that operates online. Our ultimate goal is to increase web traffic from our target audience to grow our revenue. Without web traffic, we know our website will eventually become lost and irrelevant. We’ve discovered five relatively easy ways to improve your web traffic and would love to …

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6 Video Marketing Tips To Skyrocket Conversions

Every brand needs to produce more videos. Buyers want more of them and your competitors are responding. But how do you keep up with an increasingly competitive marketplace? In this blog post, I’ll share six video marketing tips that any brand can use to help boost their conversions. I’ll cover how to tap into important …

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4 Things to Know About Gen Z

WP Engine recently commissioned a study to learn how Gen Z, Millennials, Gen X and Baby Boomers use the internet and what their expectations are of digital experiences. In the study conducted by The Center for Generational Kinetics, 1,200 people from ages 14 to 59 were surveyed. From this study, we can gain 4 major …

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The GDPR Deadline: For Early Adopters & Procrastinators

Most of you have spent a lot of time preparing for tomorrow’s GDPR Compliance deadline; to you we tip our hats and say congratulations! Just in case you want to double check that all of your bases are covered, check out this comprehensive and handy checklist. The rest of this article is for all of …

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Facebook is from Mars. Twitter is from Venus.

Not all platforms speak the same language. Which means you shouldn’t just copy/paste messages across all of your social media profiles. Anyone who has tried his or her hand at social media management knows it’s a tricky and very important part of business. All that time spent racking your brain to come up with the …

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SEO Tips When Redesigning Your Site

During the redesign of your website, you don’t want just to boost your SEO rankings – you don’t want to lose ground either. A redesigned website with a thorough SEO audit is the best of both worlds as you make it easier for both Google search bots and potential customers to navigate your website. Audit …

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8 Steps To Getting Your Business Started With Social Media

Getting your business started with social media can feel overwhelming to say the least. With so many social platforms available, it’s important to have a clear plan before you begin. As the saying goes, slow down to speed up. This is especially true for launching your social media channels. Take your time getting organized in …

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Travis McAshan

Content 101: Writing Actionable Website Copy

Jump links: Writing Content 101 Be Customer Centered Be Specific Make it Easy to Read Structuring the Perfect Page Writing a Great Headline Writing Great Body Copy Writing Great Calls to Action The Four P’s of Great Copy Writing Content 101 The purpose of web copy is to create action The major reason to focus …

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3 M’s of Social Media Marketing

Social media marketing has a host of tips and tricks that we are all supposed to learn, memorize, apply, test, and tweak daily. Sometimes more than daily. But really, social media marketing can be summed up in 3 very important points. What are the 3 M’s of Social Media Marketing? Message– Decide on the message …

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How to Stand Out in an Online Job Application

How do you apply for a virtual job position or project without being lost in the shuffle of 100 other applicants?

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