Writing Effective Copy for Products and Services

Travis McAshanMarketing
Oct 2009

There are really only two ways to make money:

Take away people’s problems or…
Help them fulfill their dreams.

Speak to their pain or speak to their ambition

When you sit down to write copy for your products and services, you must know for certain what your target market wants–and what motivates their purchasing decision: pain or ambition. Only then will you know what products and programs to deliver. Take action! Find out your target market’s biggest pain or ambition. Then create programs, products, and services that cater to these problems and desires.

Prospects actually WANT to buy from you…

if you can clearly identify what they most want. There’s a saying that goes like this: “If you can explain your prospect’s problem better than they can, they automatically assume you have the answer. Study your clients and prospects. Survey them. Don’t assume you know their biggest problems or dreams… they just might deliver you the very key you need to make more money and help way more people.

If you know the right way to do this, marketing gets really easy.

Can you solve their pain or fulfill their dreams?

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