9 Methods for Getting New Marketing Ideas

Travis McAshanMarketing
Jan 2013

Finding new and exciting ways to promote your business through social media marketing is a vital part of any viable marketing strategy. Sites like Facebook have the potential to connect you to an incredibly large audience, but nothing comes easy when targeting a niche. Compelling social strategies are bold and innovative. They require new and unique marketing ideas to take off.

Generating new social media marketing ideas doesn’t have to be a chore. For the average businessperson out there already involved in advertising, all that’s needed is a little bit of inspiration. Below, you will read about a few different sources of inspiration that you may want to look to when attempting to generate new marketing ideas.

9 Social Media Marketing Sources of Inspiration

1: Previous Campaigns
One of the best ways to find inspiration for new social marketing ideas is to check out some of the most popular social campaigns of the past. These campaigns have already had the benefit of using the top PR and advertising people within their respective fields. So you can glean a lot by looking at previous examples of successful social advertising.

2: Use the Social Site
If you’re already advertising on Facebook, then you might as well use Facebook for your inspiration. Pay attention to the social site(s) you’re using and check out their different features, their updates coming down the pike, etc. Look for inspiration here by focusing on what makes the site so appealing in the first place.

3: Think “Web”
Your social marketing campaign should definitely trend the way the Internet in general is trending. At this current juncture, there’s a large push heading toward mobile platforms. So look to the different mobile devices on the market to draw some inspiration. Just remember that mobile devices operate differently; this should give you even more great ideas.

4: Take a Poll
When you’re wrapped up in business advertising on Facebook, you’re doing whatever’s necessary to cater to customers. To that end, you’re keeping open lines of communication to ensure that you’re always aware of customer and fan needs and complaints. Well, poll your customers about which materials they prefer and glean some different ideas from the responses you receive.

5: Research the Niche
A lot of marketers stop researching their entire niche when they move to social media. They simply begin to focus on the social media side of the equation only. Reach out and research your entire niche, including your competition, if you’re looking to pull in fresh marketing ideas. See the shape of the market and look to spot any gaps. Once you know where the gaps are at, you can work to fill them.

6: Be Brand-Specific
Work on bolstering your brand in the public’s eye overall. When you’re brainstorming for ways to promote your entire image, you’re tapping a bigger reservoir than simply thinking about ways to promote a product. Brand promotion is very important on social media, so think of brand-based ideas.

7: Try Offline Methods
You don’t have to stick with only online methods to promote your business through social media marketing. Going “old school” can actually be a new idea if you’re thinking about different publications and radio spots. The web today is mobile, so offline advertising isn’t as far removed from online advertising as it was a few years ago.

8: Pay for Your Marketing
When you’re too busy to generate new ideas and to implement new tactics, it may be time to call in a specialist. You can pitch a great game, but sometimes a closer is necessary to ensure the win. Think about contacting an advertising firm or outsourcing the task to a qualified professional. You don’t have to hand the entire campaign over. Just hire a consultant to help you with the ideas if you want.

9: Seek Advice
When you come up with new social marketing ideas, float them by people. You have family and friends, business associates and trusted customers – use them by asking for their opinions on your different ideas. You might just receive some better ideas by involving others. There are many different sources of inspiration out there for you to use. The important thing is that you’re continuously working to come up with fresh marketing tactics for the social media realm.

Author’s Bio:

Eric Taylor is a social media enthusiast who likes to share his views on the latest trends in social media marketing. He works for Qwaya as a business developer and a freelance writer. Qwaya aims to build a one of a kind tool with powerful features that are user-friendly and affordable for online advertisers and social media marketers world wide.

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