50 Facebook Marketing Ideas… (simple and easy) |

Travis McAshanSocial
Jan 2011

In a nutshell… Facebook marketing is about connecting with people with educational, interesting, and fun content.

Let’s assume you’re staring at your Facebook business page pondering what exactly you should be “sharing”. The choices are fairly black and white as you have five basic choices. You can post a combination of text, links, photos, or video. However, the real question is WHAT IN THE WORLD do you post? What should you talk about? What could you say that would be remotely interesting to the unsuspecting folks kind enough to have “liked” your fair business. We’ll answer these questions below…

The Secret to Facebook Marketing

Kevin Barnes explains it best when he says, “The most important thing that Internet marketers need to understand about Facebook is that while there is promotional content, it’s not a medium where you can be salesman and get away with it. You need to provide your fans and friends great content.” The basic goal is to provide value to your Facebook list and in doing so promote your followers to spread your content to their friends. In my opinion the best rule of thumb is to ask the two simple questions. “Is the information i’m posting interesting to me”, and, “would it also be interesting to my followers?”

Why I Wrote This Article

Just like you, I spent many a night thinking about how I could effectively establish a thriving Facebook community without having the social marketing budget of CocaCola behind me. There’s got to be a way to keep my adoring followers not only interested but interacting with my business. After much thought, research, collecting, and pontificating we decided upon establishing a large list of available ideas. From this list we would regularly (varies depending on the business) post status updates with the hope of instigating a healthy Facebook business page. Use this list however you see fit and let us know if any ideas made a difference for you.

About Your Business:

Employee Related Events (i.e. birthday, anniversary, birth of child, promotion, etc…)
Company Milestones (i.e. 1000 websites or 10 years in business)
Big Business Decisions (changing services, moving office, etc…)
New Employee Hire (i.e. give special attention, show that you’re growing, etc..)
Interesting Revelation (perhaps we have a provoking thought about our industry)
New Site Launch (link to press release)
Show Your Softer Side (share the human side of the company)
Share A “Secret” (e.g. internet resource, special deal, etc…)

About Your Customers:

New Clients (snippet from news update)
Client Success Story (we hear great news from a client and share it)
Client Testimonial (perhaps we post each testimonial as we get them)
Client Interviews (e.g. profiles of success)
Before & After (sites we designed and what they looked like before/after)
Request Testimonials (use Facebook to gather testimonials)

Industry Related:

Useful Articles (ours and others)
Book Reviews (industry related or not… just what we’re reading)
Re-Post (take someone else’s good post)
Breaking News (perhaps industry related)
Your Niche (perhaps tip of the week)
Blog Post (link to our blog posts occasionally)
Ask An Expert (offer to answer questions and “be the expert”)
Business Networking (forget LinkedIn… use Facebook instead)
Aggregate Information (create a “best of” list or photo gallery)

Offers & Promotions:

Large Promotion (we need to think of some)
Give Away (we should have a few of these a year)
Promote Strategic Partners (stir up some strategic goodwill)
Exclusive Offers (offer special deals to your followers)
Early Bird Specials (similar to deals but even better)
New Product Announcements (talk about new services or offerings)
Gather More “Likes” (use the above methods to create a larger fan base)

Social & Interactive:

Survey or Poll (we need to create one per quarter maybe)
Respond to Direct Comments (be friendly with our fans)
Become a Matchmaker (connect followers that may not know each other)
Ask a Question (instigate a conversation and start a discussion)

Events & Meetups:

Upcoming Events (any meetups or events we might be attending)
Community Events (perhaps there’s interesting events in your town or city)
Share Travel Plans (let people know where you’re going)
Throw a Party (this is easy… invite everyone to a party)

Community & Charity:

Charity or Non-Profit (highlight people giving back in our industry)
Fundraiser (help people we believe in)
Raise Awareness (find a cause you believe in)
Promote Your Own Charity Efforts

Rich Media:

Photos or Images (neat looking stuff)
Video Post (get crazy and do something simple with video)
Infographic (image that depicts really interesting facts or figures)
Random Video (e.g. molly playing fetch at the “office”)

Just For Fun:

Latest Viral Craziness (we need to think of something)
Just For Fun (funny or crazy e.g. http://bit.ly/fhcwa5 )
Quotes (interesting and inspiring quotes we love)
History (e.g. perhaps “today 27 years ago the internet was invented”, etc…)

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50 Facebook Marketing Ideas... (simple and easy)

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